If there is one thing, we can all agree on is, this year has been like no other. Throughout almost all of 2020, things have looked a bit different and this holiday season is no exception.

 

As we brace for a potential second wave of COVID-19 shutdowns here in New York City, independent businesses, along with the local eateries, have shifted the way in which they operate. They have faced profound challenges throughout the year and have all had to creatively come up with different strategies to stay afloat.

 

Operating a lot differently than they’re used to has been tough, especially during the holiday season. With so much uncertainty looming ahead, it is extremely important to continue supporting the people and places we enjoy frequenting year-round.

 

Along with making customers happy, the locally owned businesses play a huge role in the economy as well as the community, moving both forward in a positive way. The success of one local business can have a trickle effect – if a business is doing well, they’ll need to hire additional staff or employees, and in turn, will look towards the community to fill those roles.

 

When shopping local, over 65 percent more of the dollar stays right in the local community compared to shopping online. Supporting these types of businesses helps keep stores open and their employees employed. Another reason why it’s important to support our local “neighbors.”

 

As we focus in on the good we can do as a community, we can support our local shops, even if it’s in a slightly different way then we’re used to. If you’re wondering how, consider some of the following ideas:

 

 

As we are days away from the holiday, there is still time to grab those last-minute gifts. Brooklyn neighborhoods are bustling with local shops and we’re sharing just a small sample of what the borough has to offer:

 

In addition to grabbing gifts (or even something for yourself) from these and other independent shops, remember to also check out your local eateries. Whether you’re looking for a meal for two, catering for a bit more guests, in search of some delicious desserts, coffees, or teas, check out some of these local spots:

 

As we close out a year that has been difficult for so many people, remember we can help make a difference by choosing small businesses.

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