In this digital world we live in, it’s difficult to grow your business without implementing some form of social media marketing. Harnessing the power of social media allows real estate agents to create a digital footprint and connect with their audience on a personal level.
Effective networking is all about building powerful connections, and the goal for agents is to become well-known within their respective communities as the go-to source for all things real estate.
From a marketing standpoint, social media platforms, whether it be Instagram, Facebook, LinkedIn, Youtube, should be a part of your business toolbox. Leveraging social media allows an instantaneous connection with the audience. It opens up your sphere of influence and referral base and allows you to connect with an unlimited number of people. That includes existing clients, potential new clients, and industry peers.
Social media should be the tool you use on a consistent basis to promote your business and build your reputation. Just like the housing market itself, which is competitive, so is the real estate business. Within any city, you’ll find hundreds of agents which is why it’s important to position yourself as an industry leader.
Maris Callahan, founder and CEO of Social Broker, a full-service content membership based platform that helps entrepreneurs build their brands and grow their business with social media strategies, knows firsthand the importance and power social media has for real estate agents.
“Social media is no longer optional in the real estate industry,” explains Callahan. “As a real estate agent, there is nothing more important than staying top of mind among your sphere of influence so that your clients, friends, and contacts remember that you’re in real estate before they even need you.”
Having worked in a real estate brokerage firm as the director of communications, Callahan saw the impact social media could have on individual real estate agents and small teams. Passionate about connecting through social media and recognizing a need for more education and resources in the real estate space, is one of the reasons she decided to launch a business that would help agents grow their business organically by using social media platforms more meaningfully to acquire new business.
Ask any agent and they’ll tell you, a good deal of their business comes from referrals. Reaching out to current and past clients is one way to get referrals while using social media to network is highly effective in generating new business. The more you market yourself, the better your chances are of being successful.
And while every agent should use this type of self-marketing, it is only as effective if you do it correctly. You want to keep your followers interested and engaged so that they will look forward to the next piece of information you share.
That also includes networking with professionals and peers within the industry. Following other real estate agent’s social media pages and engaging on posts allows you to see how they’re marketing their business, opens up the opportunity to ask questions, as well as gain additional knowledge about the business as a whole.
The use of social media in the real estate business is not new, and many agents have already been utilizing these platforms so standing out can be a challenge. Create a social media plan before you start randomly posting. Map out what you want to share and then look for a social media scheduling tool that will allow you to schedule your content in advance. There are many different ones available so do a little homework before getting started.
Next, decide on a realistic schedule. How often will you be able to post? Is it two, three, or even four days a week? Once you decide, stick with the pattern. Keep in mind, you can always increase the number of days you post content but you don’t want to decrease. As Callahan points out, “As with so many things, you’ll get out of social media what you put in.”
Now, think about your followers. Before you decide on what type of content you plan to share, ask yourself, is it useful to them? Not all of your posts should be listings. You want to be a resource to buyers and sellers in your local market and you can do so by sharing relevant information.
“Social media doesn’t work if you’re only posting your listings, or if you ‘ghost and post’ once a week,” says Callahan. “Social media is a long-term strategy that relies on consistency – posting regularly, having variety, posting different types of content, and a balance between business and personal content.”
A good rule of thumb is to follow the 80/20 rule. Eighty percent of your social media should contain something of interest to your client. Think of it as establishing yourself as an expert. The remaining 20% of your posts can be about your business.
So exactly what type of content should you be posting to garner the most engagement from your audience? Think of the following three pillars when creating something of value for your audience.
Educate – Answer popular questions potential buyers and sellers might have, share a quick tip or a customer review.
Entertain – Pose a fun question to your audience to try and get them engaged in the conversation, create a holiday -themed post, or share a meme that’s relevant to the real estate industry.
Inspire – Share an accomplishment or an inspirational quote, as well as give your audience a behind the scenes look at what you do.
To help get the creative juices flowing we’ve listed a few types of content you’ll want to start creating.
These types of posts are also conversation starters so be sure to follow up with any comments or messages you receive from followers on your posts. This kind of engagement can lead to a valuable connection with a buyer or seller.
We know that getting in the social media game can feel overwhelming. It’s a full-time job and as a real estate agent, chances are you don’t have the time to commit to social media. If that’s the case, don’t let it be the reason why you don’t have one.
If you lack the time or skills to create a polished and professional presence that’s where Callahan and her team come in. With three different membership plans to choose from, they assist real estate agents with the content and strategies needed to excel in the social media space. “If you follow our strategies, use our content and incorporate your personality into your social media presence, you will, over time, generate leads on social media,” says Callahan.
If you still haven’t fully committed to establishing yourself on social media, remember this, you are your best billboard!
As we prepare to wrap up a record-breaking year for real estate, potential homebuyers are wondering if 2022 will bring more of the same. Despite the fact there were sellers a bit apprehensive to make a move during the pandemic due to economic volatility, the real estate market in 2021 saw a record setting boom.
Sales were at an all-time high while mortgage rates were at an all-time low. The combination of the two created a favorable sellers’ market with tighter competition amongst buyers. With interest rates expected to remain low in the upcoming year, homebuyers looking to make a move in the coming months should start preparing sooner rather than later.
Being one step ahead of the competition is a good idea especially if inventory remains low. While the housing market may pick up with additional inventory right after the new year to satisfy buyer demand, there’s no guarantee.
One way to stay on top of the real estate market is to work closely with an agent. Buying a home is not as simple as we’d like it to be, but the process doesn’t have to be as stressful as you might believe it will be. While buying a home is no simple task, working with a real estate agent offers you overall support each step of the way. Their knowledge of the local market coupled with the skills to get you where you need to be will alleviate some of the stress that often comes along with buying a home.
Before starting the home search and teaming up with a local real estate agent, there are a few questions to ask yourself so that when you do find the right place to call home you’ll be ready to move forward.
Credit Score
Ask yourself, is my credit score in good shape? If it isn’t, take the necessary time needed to boost it up to where it should be before you begin applying for a mortgage. Your credit score is an important factor when it comes to obtaining a loan. Not only does it affect whether you’ll get approved, it also affects the rate at which you’ll qualify.
The higher the score, the more likely you are to get approved at a more favorable interest rate. There are different types of mortgages, each with their own credit score requirements. It’s a good idea to talk with a mortgage lender ahead of time to gather information on all of the various loan requirements. That way, once you obtain your credit score, you’ll know exactly where you stand.
Boost your credit
Once you obtain your credit score, there may be a chance you’ll need to boost it up. Make sure all bills are paid on time and if possible, pay down as much of your existing credit card debt (if not all) before starting the mortgage process.
If you plan to purchase a home in the near future, resist opening any new lines of credit as this will affect your credit score. While the discount many stores offer with the opening of a new credit card may sound enticing, resist the urge to apply. You may save a few dollars today, but long-term this can hurt you when applying for a mortgage.
And lastly, when looking over your credit report, check it carefully for any potential errors. If anything looks incorrect or even suspicious, you’ll want to correct and/or rectify it before starting the mortgage application process.
Save, save, save
With home prices being on the higher end of the spectrum, agents and their buyers are seeing sales for over asking price, whether it be the result of a bidding war or anxious buyers offering higher to secure an acceptance.
To remain in the game in such a competitive market, having a strong down payment shows a strong interest in the property and a commitment to get the deal done. While there isn’t a specific number required to put down, many times buyers hope a larger number will help them get their offer accepted over the competition.
Plenty of lenders will allow you to put down less but on a conventional mortgage you’ll be required to pay private mortgage insurance (PMI). While mortgage insurance isn’t a bad thing, it’s an additional expense homebuyers tend to try and avoid especially with home prices being falling on the higher side. Why add to your monthly payment if you don’t have to?
Research different neighborhoods
Before heading out with an agent, conduct a bit of research on home prices in the different neighborhoods. This will give you a better idea of which areas are more feasible. Together with your real estate agent you can create a game plan and focus on the properties that fit within your budget. There’s nothing worse than falling in love with a home that exceeds your finances.
It may come as a surprise but yes, there is a day recognizing one of our favorite caffeinated beverages.
In 2014, the International Coffee Organization declared October 1st as International Coffee Day, with National Coffee Day being celebrated two days earlier on September 29th. Both days give coffee lovers an occasion to celebrate their favorite beverage, which just so happens to be the most consumed drink in the world, as well as a great way to learn more about this ancient drink.
With a very long history, the start of coffee can be traced back to around 700 AD. As time progressed, so did coffee itself, receiving more attention and eventually progressing into the drink it is today. These days the caffeinated beverage is regarded as one of the greatest crops. It’s safe to say, coffee lovers have been enjoying their favorite “Cup O’ Joe” for a very long time!
If you are an avid coffee drinker, then you know what it feels like to smell the aroma of a freshly brewed pot. Day in and day out people all over the world wake up anticipating that first sip. Whether you need that first cup the moment you wake up, to get the day started, or even to help you make it through the day, there are so many ways to enjoy all of the different kinds of blends.
Did you know….
Nowadays, there are many different kinds of coffee to choose from. Whether you enjoy a latte, a cappuccino, an espresso, or maybe an Americano, the different blends, strengths, and flavors provide coffee lovers with an array of options.
With National Coffee Day right around the corner, what better way to celebrate than to try a a new coffee inspired recipe, a new flavor, or even a completely different brew than you normally drink.
Along with the larger coffee chains, there are many wonderful local coffee shops where you can grab your favorite brew. Brooklyn is filled with endless choices so ask around, check out your neighbored, or do a search online to discover some of the borough’s popular spots and hidden gems. To help you get started, we’ve compiled a few local shops to help you celebrate the day.
Sey Coffee – Located in the East Williamsburg section of Brooklyn, the cafe offers coffee lovers a unique experience. With it’s bright and airy atmosphere, this contemporary micro roastery serves a variety of the most dynamic and complex coffee selections. 18 Grattan Street, Brooklyn, NY 11206
Brooklyn Perk – Serving up peace, love, and unity along with their coffee, this local coffee shop, located in the Prospect Lefferts-Gardens section of Brooklyn offers cool vibes and a wide assortment of caffeinated beverages to choose from, along with a selection of sweet treats. 605 Flatbush Avenue, Brooklyn, NY 11225
Cup of Joe Coffee Co. – This vintage-inspired boutique coffee shop offers its customers the feel of a neighborhood cafe with the convenience of a quick service shop. Here you’ll find only the highest quality beans that are freshly roasted to perfection. 7407 5th Avenue, Brooklyn,NY 11209
Social House Cafe – This Williamsburg cafe offers not only an array of different coffees (the beans are imported directly from Italy) but their fall lattes, which include Nutella, lavender, and white chocolate, are the talk of the neighborhood. Along with your coffee, you can pick up a delicious French pastry or take a seat and enjoy a dish from their brunch menu. 60 Broadway, Brooklyn, NY 11249
Pep Bakehouse and Coffee Shop – With four locations within Brooklyn, Pep Bakehouse and Coffee Shop is a true artisan bakery, serving up fresh croissants and pastries daily using only fresh, local, and natural ingredients. And when it comes to their coffees, they work with the best Italian and Columbian manufacturers. From the wide assortment of baked goods, chances are you won’t be leaving empty-handed.
To help celebrate this caffeinated holiday, the Brooklyn MLS has teamed up with some local coffee businesses in bringing you some of the finest roasts. From September 29th – October 1st, we’ll be giving away one coffee basket per day. Participants will have the chance to win one of the following three:
To enter, follow the Brooklyn MLS on Instagram and Facebook. Like our post, comment, tag a friend or two (more tags = more entries). Share the post to your Instagram story for extra entries!
However and wherever you choose to celebrate, Happy National Coffee Day!
After a long, cold winter, springtime is back and bringing with it bright sun, breezy filled days, and a breath of fresh air. People feel energized and ready to tackle the tasks of cleaning and decluttering.
Spring is long considered the best time to sell a home, but before contacting your local real estate agent, you’ll want to ensure your home is squeaky clean. This goes beyond the general housecleaning chores—you’re going to want to do a deeper dive which is sure to make a huge difference to potential buyers.
Like the saying goes, “you never get a second chance to make a first impression,” and when it comes to your home, you’re going to want to “wow” potential buyers from the moment they arrive.
The outside of a home is just as important as the inside and oftentimes, buyers will have already formed an opinion before they’ve made it to the front door. Which is why landscaping, even if it’s minimal, of the front and back property should be on your to-do list.
Whether you’re looking to put your home on the market now, or just want to clean away winter’s mess, we’ve put together a list of tips to help you get started.
Outside Cleanup
Stage the Backyard
Steam Clean Carpets
Let in the Light
Deep Clean Kitchen and Bathrooms
Declutter & Organize
As we head out of winter and into lighter, brighter, and a bit warmer days, just about everyone is ready to step outside and breathe a little of that fresh spring air. This time of year always brings with it a renewed sense of excitement, along with a desire to get outside and enjoy the beautiful afternoons that become more frequent.
While thinking about all of the things you’d like to see and do, there’s no better place to look then in your own backyard, figuratively speaking of course. The borough of Brooklyn has so much to offer its residents and tourists alike. From 30 miles of shoreline, to the parks, boardwalks, shops, eateries, cultural institutions, and even the tree-lined streets, there is lots to see and do right here at home.
For anyone who loves learning about the history of our country, Brooklyn and its origins will keep you reading for hours upon end. Not only is the borough steeped in history, but each neighborhood has a story to tell.
Brooklyn is comprised of approximately 66 neighborhoods, each unique in its own way. Our neighborhood spotlight shines a light on four of the many areas Brooklyn has to offer.
Marine Park
Located on the western most inlet of Jamaica Bay, Marine Park is situated around Gerritson Creek, a freshwater stream that once extended about twice as far inland as it does today. In exploring the neighborhood, be sure to check out one of the oldest homes, the Hendrick I. Lott House, located on East 36th Street.
Built in 1720, the home is now a historic landmark and in the 18th century George Washington made a stop for several days on the land nearby.
The star of the neighborhood is the park which bares the same name. Marine Park is one of the largest parks and boasts 798-acres of land that stretches from Shore Parkway to Avenue U and offers its visitors a plethora of things to do. There are several miles of nature trails, a baseball diamond, cricket fields, tennis, basketball, and bocce courts along with several playgrounds to explore. And if you’re feeling adventurous, you can paddle a kayak out on Jamaica Bay.
When it comes to places to eat, there is no shortage of choices in this neighborhood (or any in the borough for that matter). On your next visit to Marine Park, check out some of the following places:
Milk and Honey Cafe – Serving up a variety of brunch/lunch options, Milk and Honey cafe also features a fun take on outside seating with their heated Cinderella Carriage pod. Reservations for the carriage are a must!….1119 Newkirk Avenue
The Waffle Box – Home of the “Best Rotisserie chicken and waffles,” this local eatery is serving up comfort food with a Caribbean flare. Salads, milkshakes, and ice cream cones are just some of the delicious offerings you’ll find on the menu….1682 Flatbush Avenue
Randazzo’s Clam Bar – Calling all fish lovers!!! A neighborhood staple for over 50 years, the history of how Randazzo’s Clam bar came to be dates back nearly a century. The family has been a part of the seafood business since the 1920’s and since then each generation continues to carry it on. An old school vibe that is causal and comfortable is just one of the many reasons diners keep coming back for seconds, and thirds….2017 Emmons Avenue
Park Slope
Located within the area once known as South Brooklyn, the Park Slope neighborhood was mostly farms and woods until the 19th century. Today, historic buildings still remain and it is one of the most desirable neighborhoods in the borough. Top-rated restaurants, bars, shops, organic food markets, the Brooklyn museum, and the Conservatory of Music can all be found when exploring the area.
Along with great food and shops, you’ll also find picturesque sidewalks and a neighborhood that emits a small-town vibe; it feels a lot more suburban than some of the other Brooklyn neighborhoods. The tree lined streets are home to beautiful co-ops and brownstones which add to its charm. It truly is “laid back living” here in Park Slope.
A highlight to the area is Prospect Park, the Central Park of Brooklyn. Due to its vast size, the park is situated between multiple neighborhoods. It spans approximately 526 acres of land and contains dozens of monuments and statues of notable figures.
The park officially opened in 1867 and it was during the American Revolutionary War it was the site of the Battle of Long Island (aka the Battle of Brooklyn).
After a visit to the park, check out some of the local eateries the neighborhood has to offer:
Union Hall – This 5,000 square foot facility is a bar, restaurant, and live music and comedy venue all rolled into one. Union Hall was originally a warehouse and now offers a cozy indoor atmosphere, along with two indoor bocce courts, a stately library, and a downstairs bar with music and comedy along with outdoor garden seating….702 Union Street
Bogota Latin Bistro – Dubbed one of the hottest Latin restaurants in the borough, this popular bistro has been serving up delicious Columbian cuisine since 2005. Along with some of their most popular drinks, margaritas and mojitos, are the signature dishes which include many kinds of Empanadas and Arepas….141 Fifth Avenue
V Spot – This Latin vegan restaurant serves up a selection of Latin comfort food based off of owners Danny and his brother Alex’s Columbian roots. A third partner/friend has helped the brothers to develop the business even further. With a loyal following of customers, the V Spot restaurant is the only one of its kind in the neighborhood….156 Fifth Avenue
Brighton Beach
Brighton Beach, often referred to as “Little Odessa,” a Ukrainian city on the Black Sea, is located within the greater Coney Island area.
Before being developed, the land consisted mostly of farms, but in 1868, a man named William A. Engelman purchased several hundred acres of beachfront property and named it “Brighton Beach.” Several years later, he built the Hotel Brighton, a 19th century resort for the NYC elite, along with a racetrack and bungalow colonies.
Although they are no longer in existence, their history lives on through photos which can be found along the neighborhood’s historic boardwalk. A few blocks from Brighton Beach Avenue you’ll find a few bungalows still remain.
When strolling through this waterfront area, be sure to check out some of the following restaurants:
Cafe Volna – Over 30 years in business, this local restaurant has been serving authentic Russian/Ukrainian dishes that will remind locals off their hometown. Situated on the boardwalk, it offers up a spectacular view while dining….3145 Brighton 4th Street
Tatiana & Tatiana Grill – Two authentic restaurants, both offering up spectacular views of the Atlantic Ocean right from the boardwalk. The menu consists of a combination of Russian, French, and Mediterranean dishes. Whether dining at the restaurant or grill, patrons can expect an authentic meal.
Williamsburg
One of the borough’s most exciting and trendiest neighborhoods, Williamsburg has been loved by artists, musicians, and creatives for quite a long time, especially since rents at one time were low.
Since the mid 90’s and the gentrification of this once working-class area, Williamsburg has become one of the city’s most desirable places to reside, especially for young adults.
Along with the trendy bars and restaurants you’ll find in Williamsburg, there are also many great experiences the area has to offer. As you explore, check out the following:
Williamsburg Bridge – Named after Colonel Jonathan Williams, the grand-nephew of Benjamin Franklin (also where the neighborhood received its name), the bridge is more than just a connection to the Lower East Side of Manhattan, it’s also a popular spot for people to either walk or ride their bicycle. From the Brooklyn side it offers a great view of the city.
The bridge first opened in 1903 to pedestrians, cyclists, and horse-drawn carriages before being able to handle both cars and trains. At the time, it was the longest suspension bridge and was also regarded as one of the ugliest bridges. Its popularity is more so due to its size and usefulness than beauty.
Domino Park – Named after the original Domino sugar factory, this 6-acre public park, which debuted the summer of 2018 is situated along the East River. The refinery dates back to 1856 and was once the largest and most productive sugar refinery in the world, producing four million pounds of sugar daily in its heyday.
The site was also central to the growth of area surrounding Williamsburg, to the industrialization of the Brooklyn waterfront, and to the rise of New York City as a global economic powerhouse.
Today, visitors to the park can enjoy things like the elevated walkways, the sugar refinery playground, and the splash pad, along with grabbing a bite to eat at Tacocina, an outdoor taqueria. With sprawling views of the Manhattan skyline and Williamsburg Bridge, the taco stand offers a small menu of tacos, apps, and drinks.
Now that the weather’s getting nicer, you just might want to head on out and do some exploring!
After almost three months of sheltering in place, many people have had quite a few realizations about their lives and what’s most important to them. Certain aspects that were once high on the priority list are no longer the case, and things that were at one time “a must have” are being replaced by different wants. COVID-19 brought about an unexpected clarity and many people are now jumping into one of life’s biggest changes and moving out of larger cities to settle down in more suburban areas. The pandemic and the thought of what life will be like post-COVID has finally convinced city dwellers to give up on big-city living.
The reasons for moving vary; some people are looking to be closer to family, others are in search of more space, and for some, it’s more of a necessity due to the high cost of city living. Some moves have been temporary but it seems as if those short-term stays are becoming more permanent.
Now, in the wake of the pandemic, nearly one-third of Americans are considering the move to less populated areas. Crowded cities are no longer as appealing as they once were and living amongst millions of people in such close quarters no longer offers the same romanticism it might have even a year ago.
Gone are the days of squeezing into packed elevators, crowded subways, cramming into small neighborhood bars and restaurants, or even the bustle of walking closely next to each other down the street. In today’s era of social distancing, the ways of city living that residents took as “normal” will likely never be normal again.
The things that originally attracted residents to “city life” are currently unavailable and even as they start to reopen, people are still hesitant. They want to stay away from confined spaces and refrain from sharing common areas and amenities in order to continue social distancing.
Not being able to access those luxuries that once were attractive brought about a clarity and changed people’s perspective on where they want to live. For some, the allure of the trendier neighborhoods is waning. Instead of stepping out onto a small balcony for a breath of fresh air, they’d much rather step into a more spacious backyard, especially as family and friends these days find gathering at home a much more viable choice.
Another big change has been for the employees working from home, many whom have never experienced remote working up until now. Instead of working out of a cramped, small space, if you’re not required to be on premise in the foreseeable future, why not seek out a home that offers enough square footage to potentially create your own separate home office? That appears to be the question many work from home employees are asking themselves right now.
These past few months have shown many companies that employees can indeed work successfully off-site. If remote working becomes the “new norm,” then the desire to live close to the office will no longer factor into one’s decision on where best to reside.
And while many residents are packing up and heading out of the city, that doesn’t mean one has to completely leave the state (unless that is you want to). There are many surrounding areas outside of the larger cities that offer more spacious living without having to completely forfeit some of the comforts you’re used to and still hope to one day enjoy.
What’s unique about Brooklyn is the fact that in addition to the neighborhoods that give off that “city” living vibe, areas like Dumbo, Williamsburg, and Cobble Hill, there are also neighborhoods such as Bay Ridge, Bensonhurst, Bath Beach, Windsor Terrace, and Dyker Heights, which offer residents an environment that is more residential. With both one and two-family homes on the market, potential buyers have the option of purchasing a home that will allow for family members to move in for that additional rental income.
Without moving too far, residents of Brooklyn who do not want to leave the borough but want the luxuries that come with owning a home can find the best of both worlds here. At times, certain areas may have been overlooked for the trendier neighborhoods, but with people looking for larger living space that is no longer the case.
Sadly, COVID-19 has instilled in people a sense of dread when it comes to being close to others, and with the uncertainty of what the future holds, along with the changes cities are experiencing, residents are making the conscious choice to head out and purchase now when interest rates are low.
As one of the five boroughs that make up New York City, Brooklyn, is the most populous. If it were to be its own separate city, it would be the third-largest in the United States, right after Los Angeles and Chicago, although those stats may soon change. According to the U.S. Census Bureau, the borough’s population has grown by 5.3 percent since 2010 and is likely to surpass Chicago in population for the first time since 1890.
Brooklyn, (otherwise known as “Breuckelen” in the 1600s) was one of six small towns occupied by Dutch settlers. The land changed hands up until the 19th century when American settlers moved in and the city began to rise in notoriety. As the borough went through a transformation, it was renamed to its present-day moniker and in 1868 consolidated with New York City.
Dating back over 350 years, Brooklyn was a popular destination for immigrants in the United States, and today, it continues to be a sought-after place to put down roots. With an estimated population of 2.6 million people, it has long been known as a melting pot for many different cultures.
The residents, all from different cultural backgrounds, are what make the borough so unique. From their similarities to their differences, and even their grit, native “Brooklynites” often take for granted their “uniqueness” because it’s always been a part of who they are.
Like a magnet, Brooklyn continuously attracts new buyers. The beauty, history, and accessibility to mostly anything one might want, or need are big selling points when it comes to finding the perfect location.
Throughout the years, the different cultures and ethnicities are what have made up the rich tapestry of this city. As the years go by, the cultural map of Brooklyn has changed as a result of its population. The constant influx in immigrants moving in offsets the number of residents who move out of state to other parts of the country. So as one group leaves in search of real estate elsewhere, newer groups come in and replace them, and what we once believed to be an area highly populated by one culture may no longer hold true. Yet despite the changes, which can be seen and felt throughout all neighborhoods, the one constant that remains is the borough’s spirit.
Breaking Down the Brooklyn Neighborhoods
For example, in the middle of the 20th century, the Brownsville section of Brooklyn was compromised of mainly people of the Jewish religion whereas today the neighborhood is home to many African Americans, along with Bedford-Stuyvesant. The Jewish residents, both Hasidic and Orthodox, have also planted roots in neighborhoods such as Borough Park, Flatbush, Midwood, Canarsie, Crown Heights, and Williamsburg while those who are not as religious tend to settle in the areas of Park Slope, Ditmas Park, and Windsor Terrace.
Brighton Beach, which at one time was mainly a Jewish neighborhood, is now home to the largest concentration of Russians in the state. What first attracted settlers were the neighborhood’s proximity to the water; it reminded many immigrants of Odessa, their hometown which overlooked a harbor on the Black Sea. Today, both Brighton Beach and Sheepshead Bay boast large Ukranian and Russian populations and businesses and are appropriately nicknamed, “Little Russia” and “Little Odessa.”
You may also find certain neighborhoods popular amongst more than just one ethnic group. Bensonhurst, known as the “Little Italy” of Brooklyn, is also home to the borough’s second Chinatown (the first, and largest being in Sunset Park). It’s here you can also find the largest population of residents born in China of any neighborhood in New York City. Other neighborhoods in the Southern part of Brooklyn where the Chinese American population is present include Bath Beach, Sunset Park, Gravesend, and Homecrest, an area sometimes considered a part of Sheepshead Bay.
In addition to Bensonhurst, other neighborhoods in Southern Brooklyn with a large Italian community include Dyker Heights, Bay Ridge, Carroll Gardens, Marine Park, Mill Basin, Gravesend, and Bergen Beach.
Along with having a large Italian presence, Bay Ridge is also home to many Arab American and Muslim communities, as well as a large concentration of Irish Americans. Other Irish neighborhoods include Marine Park, Vinegar Hill, and Gerritsen Beach.
In the northern part of the city, the neighborhood of Bushwick boasts the largest Hispanic community within the borough. Approximately 80% of the population are Hispanic while the remaining percent are of Puerto Rican, Dominican, and South American descent. Other neighborhoods with a large Puerto Rican and Dominican population include East New York, Williamsburg, and Sunset Park, a neighborhood that also includes a large Mexican presence.
According to the 2010 Census the racial and ethnic breakdown of Brooklyn was as follows:
The Census, a survey conducted every 10 years in which the country counts its population, provides critical data used to bring services, products, and support for the people and their communities. The next Census is currently taking place this year; once the latest information is released in 2021, we’ll have a better understanding of the changes that have taken place over the last decade.
