Once you’ve made the initial decision to start buying property to rehab, your homework officially begins. 

 

In our previous blog, we discussed the basics, which included developing a plan and gathering all of the information needed to form the right team to turn your vision into a reality. Now it’s time to begin the property search.

 

Sounds fairly simple, but it’s actually a bit more detailed than you might think. A lot goes into the process. To help you get started, we’ve broken out below four main points to keep top of mind as you get started.

 

What Makes the Best Markets?

One of the most important decisions you’re going to be faced with is, where do you want to buy? When thinking about this question, consider the best places with desirable locations. There are great opportunities all over, you just need to know what you should be looking for.

 

Do you remember the common expression, location, location location? It is everything!  Focus your search towards popular areas where there is a demand for the type of property you’re looking to rehab as well as an area with foreseeable growth. This is when a local real estate agent is going to prove to be an invaluable resource. 

 

As you narrow down potential properties, keep an eye on similar listings in the area to see how long they’ve been on the market, current asking price, along with any price reductions. If it doesn’t look like many homes are selling in the location you’re looking in, it might be a good idea to consider a different area to make the deal more profitable for you.

 

Something else to think about is the material and personnel cost. What is it going to cost you personally to flip a house in your target market? In addition to the cost of just about everything going up, things cost even more in larger cities, like New York City, than they do in other places. The more robust the local economy is, the higher the average cost of things will be. On the flip side, the price of real estate will be higher in the more expensive markets. 

 

You’ll also want to keep an eye out for a catalyst, something that affects the market. In smaller cities, things are different than they are in larger, more populated areas but there are catalysts regardless of size. 

 

Things like crime rates, schools, and even new businesses, are all important factors to take into consideration when assessing what will bring value to a neighborhood. Look for the areas that are up and coming because by the time all the improvements and additions are made to a neighborhood, it’s likely too late to maximize your profit potential. 

 

Local taxes are another factor to consider when looking at different areas since they can have an effect on the pricing and salability of a house. Higher real estate taxes can impact a potential buyer’s ability to afford the home. In addition, until you flip the property, you will be the one paying these taxes as well. 

 

Choosing the Best Type of Investment Property 

Are you looking to buy a single family home, or maybe something a bit larger, like a multi-family. Along with deciding on the type of home, you’ll need to be clear on whether you’re going to flip it, or possibly rent it. The best way to make this decision is to look at your financial goals; flipping a home brings a single score while renting will generate income over a long period of time. 

 

How to Find Houses to Flip 

After you’ve studied the market, narrowed down the area, and decided upon the type of property to invest in, it’s time to physically start the search. In our first post on flipping homes, we gently touched upon some of the ways in which to go about this. 

 

In case you missed it, let’s review.

 

Get a real estate agent – Especially if you’re unfamiliar with the area, having a local real estate agent as part of your team is important. They know the best places to look, and can help weed out the properties that aren’t a match. Not to mention they are filled with knowledge and advice regarding the market as a whole. 

 

Look for auctions – If you have the ability to pay cash, private auctions might be something to consider. Foreclosure auctions are often published by the county several weeks before they hit the auction block giving you the opportunity to check out the properties prior to their sale date. Keep in mind that it’s highly unlikely that you’ll be able to go inside the home, or even on the property itself. 

 

While these types of opportunities can be good, they also carry risk. Most auctioneers require a 10% deposit of the purchase price put down at the time of the winning bid with the remainder to be paid within 30 days, otherwise you lose the deposit. This is why these types of deals work best for cash buyers. It’s difficult to finance auction purchases because lenders want appraisals and often a walk through before closing. 

 

Digital Classifieds and Online Sites

Do you remember the days when you would open up the classifieds and look at property listings?  These days all you have to do is turn on the computer, do a quick search, and sites like Zillow, Trulia, and Redfin (to name a few) will be able to provide hundreds of listings. Craigslist is another platform to search for property listings. 

 

How to Choose a House to Flip 

We’ve covered how to find a property, now let’s focus on how to choose the right one. 

 

First, look at the location and conduct the same type of research your potential buyers will do. If a couple with young children are looking at the property, then the school district becomes important. If the area is predominantly filled with young, single people, the focu of importance changes slightly.. 

 

Things such as easy access to public transportation, shopping, restaurants, these are factors that weigh into a buyer’s decision as well. Look at the positive attributes as well as negative ones that could have an impact on your ability to flip the property. 

 

The physical characteristics of a property is another area to focus on. You’re going to want to make the property stand out yet you will also want it to conform to what’s around it. 

 

For instance, if the home is smaller in size compared to other homes in the immediate area, it might sell for less money, but if it’s a home that is much bigger in size compared to others in the area, then it might be viewed as too expensive for the neighborhood. 

 

You also want to pay close attention to the home’s exterior. Buyers often fall in love with a property at the street, so before they even set foot inside to see all of the wonderful things you’ve done, they may have already formed an opinion. And for some, that drive by is all they need to make up their mind. 

 

Purchasing, rehabbing, and selling a property is a lot of work, but with knowledge and the right team, it can be a profitable venture.

As humans, we naturally are drawn to other people who share similar interests. When we talk about community, we focus on a common thread used to bring people together to advocate and support one another. In its simplest form, a community is a group of people with something in common. 

 

That sense of belonging that comes along with being a part of a community gives people a supportive group to help them cope with difficult challenges, brings them together to solve problems, as well as celebrate life’s lighter moments. 

 

Whether it be through a physical group where members meet up on a regular basis, or via a virtual space like social media groups, connecting with your community is important, especially when you are new to the neighborhood.

 

Finding common connections with your new surroundings is beneficial to homeowners in a variety of ways. If the area is one that is completely new for you, finding organizations or groups  within your neighborhood will allow for the opportunity to learn all about your new surroundings. 

 

Whether that entails discovering local businesses to shop at, linking up with volunteer based organizations, joining a club. or discovering some of the history behind your town, creating these types of  relationships with other people helps foster a sense of belonging. 

 

One way to get involved is to check out the social events your local neighborhood has planned. Oftentimes seasonal events are organized for residents to get involved and enjoy some local hometown fun. Two upcoming fall events here in Brooklyn –  Blocktoberfest 2022 hosted by the NY Brewers Guild on Satruday, October 1st, at the Brooklyn Navy Yard. The annual fall festival celebrates beer brewed here in NYC.

 

Two weeks later, on Saturday October 15th, there is a Fall Festival taking place at Atlantic Terminal Mall with a host of fun activities for children and families. 

 

 A strong sense of community has also been shown to have positive effects on both mental and physical health. Connecting with your community helps prevent isolation and teaches people how to be more empathetic towards one another.

 

Curious to learn more on how being connected to your surroundings is important to your overall well-being? We’re sharing a few of the ways in which community enriches people’s lives for the better.

 

Community Enhances Your Sense of Belonging

A sense of belonging is one of the most significant needs that humans have. It is what draws us together with other like-minded individuals who we can turn to for friendship and support. It is here where we discover common ground with those around us. When people find themselves as the “new guy in town,” it helps to get to know your neighbors. Lifelong friendships have been made between people who met by chance due to geographic location. 

 

Community Encourages Social Support

Being part of a community enables us to show support to others. If you look within your neighborhood, you’re likely to find organizations that were created for the sole purpose of helping out the community. 

 

In Brooklyn, The Kiwanis Club of Brooklyn is dedicated to helping local children and families through a variety of wonderful programs. Being a part of such an organization means you’re making a difference in the lives of others while helping to build a better community.  

 

Community Reduces Anxiety and Depression

When people feel connected to a part of something bigger, it gives them a sense of purpose and need. Being able to help others, whether it be a nieghbor, or an organization, creates a feeling of accomplishment, and a sense of pride knowing that you have made a difference, no matter how large or small, in someone’s life. Providing support to others will in turn make others aid you in your time of need. 

 

Community Builds Trust 

When we build a strong sense of community, we’re also building trust with people who are not  in our immediate circle. Connecting in a community allows you to step outside your comfort zone. 

 

Oftentimes, when new to an area, it can be difficult to find some of the things we take for granted in more familiar surroundings. Doctors, childcare, petcare, repairmen, you name it, we all have questions when we move to a new location. 

 

Social media is a great resource for connecting with people within your local area. If you search platforms like Facebook, you can find private groups geared towards your particular area. Instagram is another great resource to search for groups. Join and follow the ones you find valuable to obtain a wealth of information. 

 

A great example on Facebook is the public group entitled, Brooklyn Food, dedicated to highlighting all things food related. On Instagram, check out Brooklyn Magazine, a page dedicated to all things for the borough. Whether you pose questions, or take notes on suggestions from other members, you are bound to find some true gems.

 

Social media has proven to be a valuable tool when it comes to connecting to your community. The internet is a great tool when it comes to finding local events and activities taking place in your neighborhood. Brooklyn residents can always check out the website, Happening Next, as well as Patch, to find out what is happening within the borough. 

 

Community Provides Opportunites for Businesses 

When people have a strong sense of community, they want to see their neighborood and its people flourish and one way in which to ensure that is by supporting local businesses. Whether it’s through online communities, or word of mouth, community’s assistance helps business owners interact with customers and gain valuable feedback.

 

There are many reasons why connecting with your community is important, finding a sense of belonging and purpose is truly at the heart of it all. Overall, it enhances our quality of life as well as enhancing our hometown.  

 

Whether this is your first, second, or maybe even third home purchase, each experience likely feels like the first. Regardless of how many times you’ve actually done it, the home buying process creates an array of feelings and emotions. 

 

From excited to scared and everything in-between, buying can be intimidating. That’s why it’s important you’re working with the right realtor who will be able to guide you through each step of the way. 

 

The home buying process really begins before you even step foot into a home, and continues all the way up until the day of closing. There are numerous steps you’ll take with each stage which in turn creates a whole new set of questions. Keep in mind, nothing you ask is silly, if you are unsure about anything, speak up. 

 

Buying a home is one of the largest purchases you’ll make in your life which is why it is important to feel as comfortable, and informed as possible. Part of your real estate agent’s job is to help make the experience as stress-free as they can.

 

We know things can get overwhelming with all of the information you need to know beforehand, so to help alleviate some of it, we’ve put together a list of common questions buyers ask to help you navigate the process a bit easier. 

 

What’s the first step of the home-buying process?

Before you even get started in your search, it is important to have your mortgage pre-approval. Some agents will not begin working with potential clients if they don’t have an approval in hand. 

 

Why is this piece of paper so important? Because it tells you, and your agent, just how much you can afford. There is no reason to look at properties that you are unable to afford. It’s not fair to you, your agent, or the seller, to waste time looking at properties out of your price range. Knowing how much money a lender will approve for a loan is an important first step. 

 

How long does it take to buy a home? 

Unfortunately, there is no definitive answer as this timeline varies greatly from person to person. On average, it can take anywhere from a few weeks to several months to find a home. It also depends on the timing, as well as the circumstances. Do you need to move ASAP, or is this your first home? 

 

Once you find your home, it usually takes an additional 30-45 days to close after you’re in contract. Keep in mind this timeline can change for a variety of reasons. 

 

How much do I have to pay my real estate agent to help me find a home?

Great news–nothing! The seller pays the realtor fee/commission on their end. 

 

How much money do I need for a down payment?

The more you put down upfront, the less you will have to borrow from a lender. Generally, 20% of the purchase price is an ideal number for a few reasons. First, it lowers the monthly mortgage payments, avoids paying private mortgage insurance commonly referred to as PMI, improves the nature of your offer, and can help you lock in a better interest rate. 

 

That’s not to say you must put down 20%. The minimum amount depends on the type of loan you are obtaining to finance the purchase. Lower down payment loans, like an FHA loan, requiring a minimum down payment of 3.5%, were designed to make homeownership possible for first-time buyers. 

 

When it comes to the different types of loans available, this is where your mortgage broker steps in. It’s a conversation you should have even before the actual house hunting process begins. Knowing how much you can afford and the type of loans available are all part of the initial conversation you should be having when obtaining your pre-approval.

 

What additional fees are there besides the down payment?

Additional costs include the loan origination fee, which is not a single fee, but a set of lender-specific fees that are part of closing costs, as well as the closing cost itself. These are the fees paid at time of closing to complete the purchase. They may include the survey, underwriting fees, title search fees, documentation fees, legal fees, pre-paid property taxes, HOA, etc. Your mortgage broker will review these with you. While you do have these additional expenses, the down payment is usually the largest cost associated with buying a home. 

 

Do I really need to work with a real estate agent when buying?

It is strongly recommended that you work with an agent for many reasons. First, they have your best interest. Their goal is to help find you a home that fits your needs, and they will advocate on your behalf when needed. Real estate agents are skilled negotiators, and have access to a network of different people you will need throughout the process. Plus, it doesn’t cost anything to work with one.  

 

Can you recommend…..?

Whether you’re in need of a mortgage broker, appraiser, lawyer, moving company, or any other type of professional service associated with the home buying process, your real estate agent should be able to offer some recommendations. Mostly all real estate agents have a network of people they trust to provide the best possible service to their clients. 

 

While every home is different, the steps, especially in the early stages of purchasing, are generally similar. The same holds true for the questions you are more than likely to have. Remember, don’t be afraid to ask, it is part of an agent’s job to provide you with the information needed in order to make the most informed decision. 

It may come as a surprise but yes, there is a day recognizing one of our favorite caffeinated beverages.

In 2014, the International Coffee Organization declared October 1^st as International Coffee Day, with National Coffee Day being celebrated two days earlier on September 29^th. Both days give coffee lovers an occasion to celebrate their favorite beverage, which just so happens to be the most consumed drink in the world, as well as a great way to learn more about this ancient drink.

With a very long history, the start of coffee can be traced back to around 700 AD. As time progressed, so did coffee itself, receiving more attention and eventually progressing into the drink it is today. These days the caffeinated beverage is regarded as one of the greatest crops. It’s safe to say, coffee lovers have been enjoying their favorite “Cup O’ Joe” for a very long time!

If you are an avid coffee drinker, then you know what it feels like to smell the aroma of a freshly brewed pot. Day in and day out people all over the world wake up anticipating that first sip. Whether you need that first cup the moment you wake up, to get the day started, or even to help you make it through the day, there are so many ways to enjoy all of the different kinds of blends.

Did you know….

• The U.S. spends more than $40 billion on coffee each year and on average, Americans drink about 146 billion cups of coffee every year? That’s a lot of coffee! In addition, 64% of adults consume coffee daily, with the average person drinking approximately 3.1 cups per day.
• Coffee also works as an anti-stress substance thanks in part to the dopamine and serotonin. Caffeine is one of the most common stimulators of the central nervous system and for some people having a cup of coffee calms their nerves. For others, just the smell alone can do the trick.
• Another perk, it’s actually good for you! Coffee has many powers – it can wake you up, aide you in being more productive, and has some good health effects. It’s also a great source of antioxidants.According to a health publishing study conducted by Harvard, coffee drinker’s tend to live longer and have a reduced risk of cardiovascular disease.
• You’ve heard the saying, a “Cup O’ Joe,” but did you ever wonder, “who’s Joe?” During President Woodrow Wilson’s presidency, Navy secretary Josephus Daniels banned alcohol from all warships during WW1. Sailers needed a replacement and coffee was it. Sarcastically, they called it “Cup of Jospeh.”
• Right after water, coffee is the most consumed beverage. It is also the second and largest traded commodity, right after crude oil.

Nowadays, there are many different kinds of coffee to choose from. Whether you enjoy a latte, a cappuccino, an espresso, or maybe an Americano, the different blends, strengths, and flavors provide coffee lovers with an array of options.

With National Coffee Day right around the corner, what better way to celebrate than to try a a new coffee inspired recipe, a new flavor, or even a completely different brew than you normally drink.

Along with the larger coffee chains, there are many wonderful local coffee shops where you can grab your favorite brew. Brooklyn is filled with endless choices so ask around, check out your neighbored, or do a search online to discover some of the borough’s popular spots and hidden gems. To help you get started, we’ve compiled a few local shops to help you celebrate the day.

Sey Coffee – Located in the East Williamsburg section of Brooklyn, the cafe offers coffee lovers a unique experience. With it’s bright and airy atmosphere, this contemporary micro roastery serves a variety of the most dynamic and complex coffee selections.  18 Grattan Street, Brooklyn, NY 11206

Brooklyn Perk – Serving up peace, love, and unity along with their coffee, this local coffee shop, located in the Prospect Lefferts-Gardens section of Brooklyn offers cool vibes and a wide assortment of caffeinated beverages to choose from, along with a selection of sweet treats. 605 Flatbush Avenue, Brooklyn, NY 11225

Cup of Joe Coffee Co. – This vintage-inspired boutique coffee shop offers its customers the feel of a neighborhood cafe with the convenience of a quick service shop. Here you’ll find only the highest quality beans that are freshly roasted to perfection. 7407 5th Avenue, Brooklyn,NY  11209

Social House Cafe – This Williamsburg cafe offers not only an array of different coffees (the beans are imported directly from Italy) but their fall lattes, which include Nutella, lavender, and white chocolate, are the talk of the neighborhood. Along with your coffee, you can pick up a delicious French pastry or take a seat and enjoy a dish from their brunch menu. 60 Broadway, Brooklyn, NY  11249

Pep Bakehouse and Coffee Shop – With four locations within Brooklyn, Pep Bakehouse and Coffee Shop is a true artisan bakery, serving up fresh croissants and pastries daily using only fresh, local, and natural ingredients. And when it comes to their coffees, they work with the best Italian and Columbian manufacturers. From the wide assortment of baked goods, chances are you won’t be leaving empty-handed.

To help celebrate this caffeinated holiday, the Brooklyn MLS has teamed up with some local coffee businesses in bringing you some of the finest roasts. From September 29th – October 1st, we’ll be giving away one coffee basket per day. Participants will have the chance to win one of the following three:

• BKG Coffee Roasters: BKG Brew Kit (v60 pour over, coffee filters, two bags of coffee-$40)
• Brooklyn Roasting Company: Winter Gift Set (two tins of seasonal winter blend coffee and a mug-$40)
• Variety Coffee Roasters: v60 Kit (Hario v60 brewer, coffee filters, and a box of coffee-$40)

To enter, follow the Brooklyn MLS on Instagram and Facebook. Like our post, comment, tag a friend or two (more tags = more entries). Share the post to your Instagram story for extra entries!

 

However and wherever you choose to celebrate, Happy National Coffee Day!

After a long, cold winter, springtime is back and bringing with it bright sun, breezy filled days, and a breath of fresh air. People feel energized and ready to tackle the tasks of cleaning and decluttering.

Spring is long considered the best time to sell a home, but before contacting your local real estate agent, you’ll want to ensure your home is squeaky clean. This goes beyond the general housecleaning chores—you’re going to want to do a deeper dive which is sure to make a huge difference to potential buyers.

Like the saying goes, “you never get a second chance to make a first impression,” and when it comes to your home, you’re going to want to “wow” potential buyers from the moment they arrive.

The outside of a home is just as important as the inside and oftentimes, buyers will have already formed an opinion before they’ve made it to the front door. Which is why landscaping, even if it’s minimal, of the front and back property should be on your to-do list.

Whether you’re looking to put your home on the market now, or just want to clean away winter’s mess, we’ve put together a list of tips to help you get started.

 

Outside Cleanup 

• In order to prep your lawn for spring, you’ll first need to clean away all of the debris left behind from winter.
• Planting new flowers and adding some potted plants will give the front of your home some curb appeal. Local nurseries and garden centers are a great place to find everything from flowers and shrubbery.
• Ensure walkways remain clear and easy for visitors to navigate.
• Replace or repair the mailbox – if it’s old or damaged it’s going to stand out. You can purchase a new one at your local hardware store.
• Pressure wash the outside of the house. If you don’t own a power washer, you can either rent the machine or employ the services of a company to do the job for you.
• Other areas such as windows, fences, pavers, and decks are usually in need of a good cleaning to wash away the winter grime.
• Don’t neglect the gutters. If clogged, they can overflow and cause water damage not just to the exterior, but also to the interior as well.

Stage the Backyard

• When cleaning out the yard, make sure to get rid of anything that is old or broken. Chances are when you move, it won’t be something you’re going to take with you, so now is the best time to dispose of anything unwanted or in poor condition.
• Just like you’ve done in the front of your home, remove any dying plants and scatter a few flowers or pots around to give the area a pop of color.

Steam Clean Carpets

• Floors often take a beating from the outside winter weather that’s tracked inside. If you have carpets, get them steam cleaned. If your home consists of hardwood, use a wood cleaner to bring back the shine. Same goes if your floors are tile or marble. If it’s not a job you want to personally take on, consider a professional cleaning service to get them in pristine condition.
• Floors, walls, and ceilings are all areas potential buyers pay close attention to so it’s important they’re as clean as possible.

 

Let in the Light

• Wash windows, inside and out, to ensure they sparkle.
• Wipe down all blinds, clean curtains and drapery, and polish the mirrors.
• Dust all light fixtures, especially ceiling fans which tend to collect a lot of dust, and replace any burnt out bulbs.
• Any time you show your home, you’ll want to let in as much natural sunlight as possible. A room filled with light will feel warmer and more inviting.

Deep Clean Kitchen and Bathrooms

• These are the biggest selling points in a home, so it is extremely important they are not only sparkling clean, but also presented in the best light.
• Cabinets should be wiped down, countertops and appliances cleaned, drawers and cabinets organized, grout between the tiles cleaned, and if necessary, re-grouted.
• Countertops, whether in the kitchen or bathroom, tend to become cluttered. Whatever’s out that doesn’t need to be, remove it. At some point you’ll need to pack it up so why not get a head start. Having less out allows potential buyers to visualize the space and imagine themselves in it.

Declutter & Organize

• To ensure rooms look as open as possible, leave out only the essentials, everything else, box up. A home will look bigger when it’s not filled with stuff. Remember, the goal is to have a potential buyer envision themselves living in the home.
• Keep closets organized as buyers tend to always peek inside.
• Boxing up possessions that aren’t used on a daily basis will not only make it easier for you to do a deep cleaning, but you’ll also have a head start on packing.

 

As we head out of winter and into lighter, brighter, and a bit warmer days, just about everyone is ready to step outside and breathe a little of that fresh spring air. This time of year always brings with it a renewed sense of excitement, along with a desire to get outside and enjoy the beautiful afternoons that become more frequent.

 

While thinking about all of the things you’d like to see and do, there’s no better place to look then in your own backyard, figuratively speaking of course. The borough of Brooklyn has so much to offer its residents and tourists alike. From 30 miles of shoreline, to the parks, boardwalks, shops, eateries, cultural institutions, and even the tree-lined streets, there is lots to see and do right here at home.

 

For anyone who loves learning about the history of our country, Brooklyn and its origins will keep you reading for hours upon end. Not only is the borough steeped in history, but each neighborhood has a story to tell.

 

Brooklyn is comprised of approximately 66 neighborhoods, each unique in its own way. Our neighborhood spotlight shines a light on four of the many areas Brooklyn has to offer.

 

Marine Park

Located on the western most inlet of Jamaica Bay, Marine Park is situated around Gerritson Creek, a freshwater stream that once extended about twice as far inland as it does today. In exploring the neighborhood, be sure to check out one of the oldest homes, the Hendrick I. Lott House, located on East 36th Street.

 

Built in 1720, the home is now a historic landmark and in the 18th century George Washington made a stop for several days on the land nearby.

 

The star of the neighborhood is the park which bares the same name. Marine Park is one of the largest parks and boasts 798-acres of land that stretches from Shore Parkway to Avenue U and offers its visitors a plethora of things to do. There are several miles of nature trails, a baseball diamond, cricket fields, tennis, basketball, and bocce courts along with several playgrounds to explore. And if you’re feeling adventurous, you can paddle a kayak out on Jamaica Bay.

 

When it comes to places to eat, there is no shortage of choices in this neighborhood (or any in the borough for that matter). On your next visit to Marine Park, check out some of the following places:

Milk and Honey Cafe – Serving up a variety of brunch/lunch options, Milk and Honey cafe also features a fun take on outside seating with their heated Cinderella Carriage pod. Reservations for the carriage are a must!….1119 Newkirk Avenue

 

The Waffle Box – Home of the “Best Rotisserie chicken and waffles,” this local eatery is serving up comfort food with a Caribbean flare. Salads, milkshakes, and ice cream cones are just some of the delicious offerings you’ll find on the menu….1682 Flatbush Avenue

 

Randazzo’s Clam Bar – Calling all fish lovers!!! A neighborhood staple for over 50 years, the history of how Randazzo’s Clam bar came to be dates back nearly a century. The family has been a part of the seafood business since the 1920’s and since then each generation continues to carry it on. An old school vibe that is causal and comfortable is just one of the many reasons diners keep coming back for seconds, and thirds….2017 Emmons Avenue

 

Park Slope

Located within the area once known as South Brooklyn, the Park Slope neighborhood was mostly farms and woods until the 19th century. Today, historic buildings still remain and it is one of the most desirable neighborhoods in the borough. Top-rated restaurants, bars, shops, organic food markets, the Brooklyn museum, and the Conservatory of Music can all be found when exploring the area.

 

Along with great food and shops, you’ll also find picturesque sidewalks and a neighborhood that emits a small-town vibe; it feels a lot more suburban than some of the other Brooklyn neighborhoods. The tree lined streets are home to beautiful co-ops and brownstones which add to its charm. It truly is “laid back living” here in Park Slope.

 

A highlight to the area is Prospect Park, the Central Park of Brooklyn. Due to its vast size, the park is situated between multiple neighborhoods. It spans approximately 526 acres of land and contains dozens of monuments and statues of notable figures.

 

The park officially opened in 1867 and it was during the American Revolutionary War it was the site of the Battle of Long Island (aka the Battle of Brooklyn).

 

After a visit to the park, check out some of the local eateries the neighborhood has to offer:

Union Hall – This 5,000 square foot facility is a bar, restaurant, and live music and comedy venue all rolled into one. Union Hall was originally a warehouse and now offers a cozy indoor atmosphere, along with two indoor bocce courts, a stately library, and a downstairs bar with music and comedy along with outdoor garden seating….702 Union Street

 

Bogota Latin Bistro – Dubbed one of the hottest Latin restaurants in the borough, this popular bistro has been serving up delicious Columbian cuisine since 2005. Along with some of their most popular drinks, margaritas and mojitos, are the signature dishes which include many kinds of Empanadas and Arepas….141 Fifth Avenue

 

V Spot – This Latin vegan restaurant serves up a selection of Latin comfort food based off of owners Danny and his brother Alex’s Columbian roots. A third partner/friend has helped the brothers to develop the business even further.  With a loyal following of customers, the V Spot restaurant is the only one of its kind in the neighborhood….156 Fifth Avenue

 

Brighton Beach

Brighton Beach, often referred to as “Little Odessa,” a Ukrainian city on the Black Sea, is located within the greater Coney Island area.

 

Before being developed, the land consisted mostly of farms, but in 1868, a man named William A. Engelman purchased several hundred acres of beachfront property and named it “Brighton Beach.” Several years later, he built the Hotel Brighton, a 19th century resort for the NYC elite, along with a racetrack and bungalow colonies.

 

Although they are no longer in existence, their history lives on through photos which can be found along the neighborhood’s historic boardwalk. A few blocks from Brighton Beach Avenue you’ll find a few bungalows still remain.

 

When strolling through this waterfront area, be sure to check out some of the following restaurants:

Cafe Volna – Over 30 years in business, this local restaurant has been serving authentic Russian/Ukrainian dishes that will remind locals off their hometown. Situated on the boardwalk, it offers up a spectacular view while dining….3145 Brighton 4th Street

 

Tatiana & Tatiana Grill – Two authentic restaurants, both offering up spectacular views of the Atlantic Ocean right from the boardwalk. The menu consists of a combination of Russian, French, and Mediterranean dishes.  Whether dining at the restaurant or grill, patrons can expect an authentic meal.

 

Williamsburg

One of the borough’s most exciting and trendiest neighborhoods, Williamsburg has been loved by artists, musicians, and creatives for quite a long time, especially since rents at one time were low.

 

Since the mid 90’s and the gentrification of this once working-class area, Williamsburg has become one of the city’s most desirable places to reside, especially for young adults.

 

Along with the trendy bars and restaurants you’ll find in Williamsburg, there are also many great experiences the area has to offer. As you explore, check out the following:

Williamsburg Bridge – Named after Colonel Jonathan Williams, the grand-nephew of Benjamin Franklin (also where the neighborhood received its name), the bridge is more than just a connection to the Lower East Side of Manhattan, it’s also a popular spot for people to either walk or ride their bicycle. From the Brooklyn side it offers a great view of the city.

 

The bridge first opened in 1903 to pedestrians, cyclists, and horse-drawn carriages before being able to handle both cars and trains. At the time, it was the longest suspension bridge and was also regarded as one of the ugliest bridges. Its popularity is more so due to its size and usefulness than beauty.

 

Domino Park – Named after the original Domino sugar factory, this 6-acre public park, which debuted the summer of 2018 is situated along the East River. The refinery dates back to 1856 and was once the largest and most productive sugar refinery in the world, producing four million pounds of sugar daily in its heyday.

 

The site was also central to the growth of area surrounding Williamsburg, to the industrialization of the Brooklyn waterfront, and to the rise of New York City as a global economic powerhouse.

Today, visitors to the park can enjoy things like the elevated walkways, the sugar refinery playground, and the splash pad, along with grabbing a bite to eat at Tacocina, an outdoor taqueria. With sprawling views of the Manhattan skyline and Williamsburg Bridge, the taco stand offers a small menu of tacos, apps, and drinks.

 

Now that the weather’s getting nicer, you just might want to head on out and do some exploring!

 

If there is one thing, we can all agree on is, this year has been like no other. Throughout almost all of 2020, things have looked a bit different and this holiday season is no exception.

 

As we brace for a potential second wave of COVID-19 shutdowns here in New York City, independent businesses, along with the local eateries, have shifted the way in which they operate. They have faced profound challenges throughout the year and have all had to creatively come up with different strategies to stay afloat.

 

Operating a lot differently than they’re used to has been tough, especially during the holiday season. With so much uncertainty looming ahead, it is extremely important to continue supporting the people and places we enjoy frequenting year-round.

 

Along with making customers happy, the locally owned businesses play a huge role in the economy as well as the community, moving both forward in a positive way. The success of one local business can have a trickle effect – if a business is doing well, they’ll need to hire additional staff or employees, and in turn, will look towards the community to fill those roles.

 

When shopping local, over 65 percent more of the dollar stays right in the local community compared to shopping online. Supporting these types of businesses helps keep stores open and their employees employed. Another reason why it’s important to support our local “neighbors.”

 

As we focus in on the good we can do as a community, we can support our local shops, even if it’s in a slightly different way then we’re used to. If you’re wondering how, consider some of the following ideas:

 

• Order take out / delivery from your neighborhood eateries – indoor dining may be on pause but you can still enjoy a delicious meal from some of your favorite restaurants. Some restaurants have even come up with unique ways in which to make outdoor dining work as we head into the colder months.
• Shop your local businesses online – most stores have a website so check first before searching for what you need from a big box retailer or an e-commerce shop.
• Buy gift cards – whether it’s a restaurant or another type of store, purchasing a gift card is always a good idea. Many small businesses and restaurants offer these so instead of grabbing that Starbucks card, check first with your local coffeeshop to see what they offer.
• Share on social media – these days most people share just about everything on social media so why not show your favorite local businesses some love on your feed? See a post your favorite boutique puts up, like it, maybe even re-share it. If you make any purchases, consider sharing a few photos and tag the business. Order out a good meal, why not leave a review for the restaurant and your followers to check out? These all seem like small gestures but to the local owners, they are everything.

 

As we are days away from the holiday, there is still time to grab those last-minute gifts. Brooklyn neighborhoods are bustling with local shops and we’re sharing just a small sample of what the borough has to offer:

• Yesterday’s News Antiques & Collectibles – Since 2001 this store has been bringing their love of vintage collectibles to Court Street. From furniture, to jewelry, to home goods, you never know what “vintage” treasures you may uncover. 428 Court Street, Brooklyn, NY 11231
• Brooklyn Candle Studio – Handmade right here in Brooklyn, this local candle shop in Sunset Park has been creating beautiful scents for the past seven years. They offer a wide variety of products to choose from and all of their candles are eco-friendly, 100% vegan, and beautiful packaged.
• Books Are Magic – Located in the Cobble Hill section of Brooklyn, this independent bookstore caters to both young and adult readers. Established in 2017, the owners believe that no neighborhood should be without a bookstore. That’s why following the closing of a long-time neighborhood favorite they decided to bring back the magic of books to their neighborhood. 225 Smith Street, Brooklyn, NY 11231
• Homebody Boutique – If you’re looking for something creative and unique either as a gift or even for yourself, look no further than this Park Slope boutique. They offer an eclectic variety of handcrafted, one-of-a-kind items. 449 7th Avenue, Brooklyn, NY 11215
• Brooklyn Brew Shop – It may be difficult these days to hang out at your favorite neighborhood pub, but that doesn’t mean you can’t bring the brewery to you. The Brooklyn Brew Shop has everything you need to make your beer right at home. With a wide variety of kits to choose from, there is something for everyone looking to brew their own spirits. 20 Jay Street, Brooklyn NY 11201

 

In addition to grabbing gifts (or even something for yourself) from these and other independent shops, remember to also check out your local eateries. Whether you’re looking for a meal for two, catering for a bit more guests, in search of some delicious desserts, coffees, or teas, check out some of these local spots:

• Oregano – Handmade pasta and wood fire pizza along with gluten free and vegan options make this Williamsburg Italian eatery a great selection. You can also order with Doordash and Grubhub. 102 Berry Street, Brooklyn, NY 11249
• Ho’Brah – Amongst the hustle and bustle of Bay Ridge you’ll find this local taco joint serving up California-style tacos, burritos and other Mexican small plates and cocktails. 8618 3rd Avenue, Brooklyn NY 11209
• Hometown Bar-B-Que– With locations in Red Hook and Industry City, meat lovers can look forward to some Brooklyn Style BBQ. After the dishes are smoked, the flavors are manipulated to create dishes that represent the flavor profiles found in this diverse, multi-cultural city. From Vietnamese wings, to Jerk Baby Back Ribs, and Fried Korean sticky ribs, the menu offers some great dining choices. 454 Van Brunt Street Brooklyn, NY 11231 / 87 35th Street, Brooklyn NY  11232
• Brooklyn Tea – Tea lovers rejoice! This local tea shop in the Bedford Stuyvesant neighborhood offers over a selection of 60 different options along with sweet treats to compliment your cup! 524 Nostrand Avenue, Brooklyn, NY
• The Chocolate Room – Located in Cobble Hill, this is a chocolate lovers dream. From delicious chocolate treats to their famous dark hot chocolate accompanied by their famous homemade marshmallows, this dessert cafe will leave you wanting to order one of everything. The good news is they offer online ordering as well as online gift cards. 269 Court Street, Brooklyn, NY 11231

 

As we close out a year that has been difficult for so many people, remember we can help make a difference by choosing small businesses.

Technology has impacted as well as revolutionized the way in which we do business. Not only has it changed what we do and how we do it, it has brought about new and exciting ways for just about every industry, and real estate is no exception.

 

These days, no matter where you are, the majority of people you encounter can be seen with their heads down, looking at their smartphone or some other type of device. That’s because technology has given us access to information right at our fingertips and made it simple to perform just about every necessary task right online. From paying bills, shopping for clothes, food, even a home, it’s as easy as the click of a button.

 

Generally speaking, people spend about 7.6 hours online, with 1% of the time being spent browsing. Whether it’s surfing social media, checking email, watching videos, teaching yourself how to do something with the help of sites like Youtube, shopping online, or reading up on the latest news, a person’s attention is digitally focused.

 

When it comes to real estate, technology has proven to be a powerful tool for the industry. Brokers and agents continue to perform the most essential functions of the business, but with the help of technology, it has made certain areas faster, smoother, and much easier to navigate.

 

In essence, it’s changing the way in which real estate professionals do their job, to a degree. People still want a human connection with expertise in the field and that is something that will not change. The expert advice and knowledge provided cannot be replaced, only enhanced, by the use of technology.

 

With the use of the Internet, it has reshaped the way in which real estate is delivered to the consumer. Between the numerous websites, professional photography, and now virtual property tours, buying and selling a home looks a lot different than it did even 10+ years ago. These days, home buyers are tech-savvy and well-informed, they know exactly what they want, making it the job of the professional, regardless of the sector, to help deliver.

 

 

A few of the most obvious ways in which technology has been impacting the real estate sector include:

 

Transparency

Many websites that provide information to the consumer are free, allowing for the opportunity to educate oneself even before the process begins. These sites provide tools such as data, inventory, availability, and pricing for a potential buyer to browse through. Sly Symons, founder of the Syms company said it best, “An educated consumer is our best consumer.”

 

Marketing

With the aid of technology, marketing just about any type of product has become instantaneous. Broadcasting messages over multiple platforms allows professionals to reach a much wider audience than before. The visibility is not only easier to achieve but more cost-effective. With the use of technology, getting your product out to the marketplace can happen in mere seconds. The easier the platform to navigate, the quicker homes can be listed, which in turn allows potential homebuyers to find what they’re looking for faster. The end result is greater market activity and a pleasant experience for everyone involved.

 

Real-time data

Previously, much of the research and data comprised was focused on what happened in the past as opposed to what was happening in the current marketplace. With the use of technology, outdated data is no longer the case. Now, it’s never been easier to find out information such as pricing and availability in real-time.

 

Virtual Reality

One of the most important steps in the home buying process is the visual inspection of the property, both inside and out, along with the surrounding area. With the use of drone video, it’s possible to not only see the complete exterior of a home but the surrounding neighborhoods as well. Virtual reality (VR) is a relatively newer form of technology used in the real estate industry although there are agents who have already implemented it into their business.

 

Up until now, VR has been a great tool for buyers looking to relocate further away from their current location as well as for people who may be unable to view a property, such as an open house. But now, with the current climate of our country, the chances of VR being used to sell homes is even greater.

 

As we continue to move forward, virtual touring of a home right from a device will allow faster access to a property and the opportunity to narrow down selections. Instead of multiple in-person visits, clients can now scan through places without having to physically be there, making it possible to view numerous homes in a day and make decisions sooner than before.

 

Rich Schulhoff, CEO of the Brooklyn MLS, has also noticed an uptick in the number of listings being posted, which in turn results in using virtual tours. “People are also getting more creative with virtual tours,” says Schulhoff.

 

Social Media

The power of social media is strong and can be felt over a multitude of sectors. The days of buyers opening up a newspaper to look for a home or flipping through a phonebook for a sales agent are long gone. Instead, social media has become the place to go when it comes to finding just about anything you want, including a home, and are a great way for real estate professionals to grow their business. The ability to connect with others is instantaneous; whether it’s connecting with existing clients, potential new ones, or others in the industry, social media sites have made it possible to do so and are important tools to have in your real estate toolbox.

 

Facebook – With more than 2 billion users, creating a Facebook page can help attract an audience on a much larger scale than any marketing plan of yesterday could possibly ever do. Facebook posts should focus on both business and the consumer. Along with sharing your listings, share information that is focused on the home as well as the process. Everything from mortgages to DIY tips for decorating is helpful knowledge to an owner or a potential buyer. Share information on your borough or city; establishing yourself as a thought leader in your community is helpful in attracting new clients and followers.

 

Instagram – More than 700 million users can be found on this social media platform, making it another great resource for real estate professionals. Posting photos of available properties can help generate leads as well as showcase listings to available buyers. Another excellent way to engage potential buyers is by sharing short video clips of your listings. In addition, content you’ve published elsewhere can also be shared by providing a direct link in your bio. This is another great way to direct followers to any additional social media accounts you may have.

 

While there are a multitude of social media platforms and technologies available to real estate professionals, it’s important to remember that the tools are only effective if they are used correctly and consistently.

 

As technology continuously changes and reshapes the way in which we live, it’s imperative that businesses follow suit. Customers will find new and exciting ways to use it, that’s why it’s imperative to stay ahead of the curve in such a competitive market. If everyone else is moving forward and your business remains the same, then you’re actually falling behind. Change can be scary but embracing it will help take your business to new heights.

Since its inception in the late 1700s, women have been a part of the real estate industry, but it wasn’t until the 1840s that it was established as a legitimate business. In those early years, a woman’s role was much different than it is today; her duties consisted of filling office and clerical roles while her male counterparts were out selling. Fast forward 40 years later and women began moving, albeit slowly, into the roles of agents or brokers.

 

According to the National Association of Realtors (NAR), approximately 67% of all certified realtors are women. But that wasn’t always the case, especially during the first few decades of NAR’s existence. Founded in 1908, membership was 100% male but by 1910, the organization saw its first woman member, Corrine Simpson. Soon after others began to follow in her footsteps although they were still in the minority during the first few decades. One of the reasons for the low numbers was due to NAR’s membership being restricted to brokers only, while women, at that time were primarily sales agents.

 

It wasn’t until 1973, when NAR opened up their membership to include sales agents, that those numbers rose and continued to steadily increase. By 1978, the majority of NAR members were women and in 1996, four years after the organization saw its first female president, did women represent the majority of broker licenses for the first time.

 

The real estate industry itself has transformed substantially, and each year the percentage of women continues to grow, bringing with them innovation and change. While women are leading the charge when it comes to the residential real estate market, commercial real estate, an area that has long had a history of being dominated by men is still lagging behind. While top-level positions have been maintained by men, improvements are being made to change those statistics thanks to initiatives in place to help address disproportions and develop women’s leadership skills.

 

Katherine Pontone, a Board Member of Brooklyn MLS, has been in the business since 1982 and can attest to the indifferences that existed between women and men. “In the past, the women took a back seat, they weren’t leaders,” says Pontone. “As time progressed, women became more vocal and present; instead of being agents, women are becoming brokers and business owners.”

 

Well respected in her field, Pontone has held multiple leadership roles throughout her years in the business, but admits, it was rare to see that happen early on. “I was fortunate,” she says.

Life as a real estate agent offers excellent earning potential and one of the most flexible schedules. It has long been an option for women looking to earn additional income, pursue a change in career, as well as work in a field where they can set their own hours.

 

When it comes to successful women in real estate, Barbara Corcoran, Founder of The Corcoran Group and currently one of the Shark’s on ABC’s “Shark Tank,” and Dottie Herman, CEO of Douglas Elliman, one of the nation’s oldest and largest real estate brokerage firms, have made an indelible mark on the industry. Both Corcoran and Herman have proven just how successful women can be in a field that was at one time male-dominated.

 

When Corcoran first started her brokerage firm in 1973, the real estate business was still a “man’s world,” but that fact didn’t hold her back. Building The Corcoran Group from the ground up, she grew her business into a billion-dollar enterprise, and in 2001 sold it for $66 million dollars.

 

Herman, recognized by Forbes magazine as one of “America’s Richest Self-Made Women” has created her own success and laid down the road map for other aspiring businesswomen to follow.

 

As women continue to dominate the industry, Barbara LaBarca, Chairwoman of Brooklyn MLS, has seen a growth in the percentage of women in real estate over the last 15 years. “It has gone from a male-focused world to the majority now being women,” says LaBarca. “Here on the Brooklyn MLS board, the past two presidents have been women, one including myself.”

 

These days, more and more women are working together to empower, encourage, and support one another as they continue to move the needle forward in the real estate industry. With March being Woman’s History Month, it’s only fitting that we continue to support, and celebrate, the many accomplishments of our fellow females everywhere.